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Best practices archive
Stop paying for unwanted clicks with negative-keyword strategies
Shaping paid search traffic to drive more revenue.
Taking paid search performance to the next level
Download to receive some advanced paid search tips for discovering new revenue opportunities.
Apple iPad pits consumer privacy against advertising measurability
Marin Software examines the Apple iOS platform and the impact cookie blocking has on accuracy of key advertising metrics.
The search marketer’s guide to successful facebook ads
We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.
Why the search alliance is paying off for paid search
Marin Software and Razorfish recently unveiled the results of an exclusive study conducted to analyze the impact of the Yahoo!-Bing Search Alliance on paid search campaign performance. Our findings will help you understand how the Search Alliance is changing the paid-search landscape.
The impact of Google Instant on paid search
Download this research brief to understand how Instant is changing the paid-search landscape.
The search marketer’s guide for the holidays
Download this white paper to learn how to optimize your paid-search campaigns for the 2010 holiday season.
The search alliance checklist: 10 steps for managing the transition to the Yahoo!-Bing search alliance
Download this white paper to learn how to prepare your campaigns for the search alliance between Yahoo and Microsoft.
ROI-based campaign management: Optimization beyond bidding
Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.
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