Managing large-scale online advertising programs often requires tedious and repetitive steps that are not only inefficient but introduce human error. Marin streamlines the workflow required to create, manage and optimize campaigns across publishers, consistently providing up to a 50% reduction in time spent on campaign management. In addition, Marin automates time-consuming tasks like generating keywords and building URLs, enabling marketers to scale online advertising programs efficiently and profitably.
Simultaneously running large-scale online campaigns across multiple publishers is a major challenge. Marin cross-publisher editing makes it easy to create, modify and replicate campaigns, groups, keywords and creative in bulk directly from within Marin’s interface or through a familiar bulk-sheet upload. The ability to find and replace text buried in creative, modify day-parts, adjust geo-targeting, or schedule a new campaign to start in just a few clicks makes it easy for marketers to effectively manage and optimize campaigns at scale.
Marin provides powerful tools to target audiences: reach consumers on the go with mobile-optimized ads; micro-target social audiences by demographics, likes and interests; boost impressions on days or times when consumers are likely to convert, and tailor ad copy by geography or location. With efficient and scalable targeting features, advertisers can put the right message in front of the right user at the right time.
Marin’s creative testing suite automatically identifies the best performing creative, selecting statistically significant winners that maximize business goals. Beyond testing, creative rotation tools for Facebook prevent user “ad blindness” to ensure that click-through rates remain high on the social network. Marin’s creative optimization tools help marketers improve their ad relevance, increasing their ability to capitalize on revenue opportunities.
Ad quality can impact not only the effectiveness of an ad but whether or not it gets shown at all. Marin automates ad quality management, evaluating the relationship between creative, keywords, and placements to provide recommendations for optimizing ad group structure. Users can easily split out ad groups that contain poor performing creative, and optimize them to improve creative relevance.
Marin’s campaign expansion tools empower users to add relevant new keywords and placements with a single click, increasing campaign relevance and conversions, while lowering cost per acquisition. On Facebook, automated audience expansion tools allow users to generate hundreds of Facebook ads instantly, segmenting users by age, location, gender, or likes and interests. Marin automatically builds URL tracking codes for new ad units, saving the marketer time and ensuring accurate reporting by ad unit or segment.